SERVICES / Branding


Branding is much more than just a logo, yet customer experiences and products are often inconsistent or frustrating to use. We’ll help you design interactions to feel more relevant to your customers and deliver the right message in the proper context.


What you get

We give you the tools to make a real human connection with your customers.

Brand guidelines

sum up brand and product strategy, vision, mission and promise, brand values, tagline and tone of voice.

Image for project Creating a contemporary medical brand

Creating a contemporary medical brand

Design application

vary from banners, print materials, customer onboarding items, microsites, packaging, photo and video production, online communication examples and many others based on the project.

Image for project How we built a digital service book for your property

How we built a digital service book for your property

Interaction touchpoints

are designed in the form of all the individual scenarios and interactions where your customer comes into contact with your brand.

Image for project Twisto, a payment hub for daily payments

Twisto, a payment hub for daily payments

Our process

Creating a brand is a thorough process. It usually takes 3+ months depending on the complexity of the brand; it’s products and services. There are three phases in building a brand.


During the first phase, we collaboratively explore and define the foundation and rationale of your brand. This phase is vital for gathering data, inputs and insights.



Moving forward, we formulate the actual challenges. We take the insights from the strategy phase and develop the initial ideas to address these challenges.



The last phase takes into account all previous findings. Now we begin the iterative design process and explore various ideas and insights. Then, we showcase these in presentations for feedback and direction.



Here are some of the methodologies we use to grasp the brand essence at its best.

  • Brand
  • Research
  • Positioning
  • Story
  • Architecture
  • Design
  • Direction
  • Ideation
  • Application
  • Personality & Tone of voice
  • Strategy
  • Communication
  • Customer journeys
  • Qualitative and quantitative research
  • Brand strategy

The Vacuumlabs design team is a wild bunch. See for yourself.

Hell yeah!

Selected clients

Vacuumlabs has provided us with an amazing team of engineers who deliver a great product and help our vision come true. They bring in the right expertise when needed, they challenge us, and they look for simple solutions to difficult problems; meaning we can move fast, learn and iterate.

Cristina Vila, CEO of Cledara
Logo of Cristina Vila

Let’s build your brand together

Get in touch

phil-gillman 1

Phill Gillman

Managing Director, Americas

Design & Product New Business Lead

Contact us